Campaign Manager

Job Description: Campaign Manager Department: Marketing – DigitalCompany: EPC Tech About Medgami App Medgami is a doctors-only medical knowledge platform that enables specialist doctors to access relevant medical updates, journal summaries, clinical videos, professional communities and educational content. We are looking for a data-driven and execution-focused Campaign Manager to strengthen our digital engagement initiatives and drive doctor onboarding, activation, retention and reactivation through targeted, personalised and automated campaigns. Role Overview The Campaign Manager will be responsible for planning, executing, monitoring and optimising multichannel marketing campaigns across WhatsApp, push notifications, email and in-app messaging. The ideal candidate should have hands-on experience with Clevertap and Infobip or any CRM tools, a strong understanding of audience segmentation and marketing automation, and the ability to translate campaign data into actionable insights that improve engagement and retention. Key Responsibilities 1. Campaign Planning and Execution Plan and execute campaigns across WhatsApp, push notifications, email and in-app messaging. Manage campaign calendars, timelines, audience lists, content requirements and scheduling. Ensure timely and accurate campaign deployment across multiple medical specialties. Coordinate with content, design, product and business teams to deliver campaigns as planned. 2. Clevertap and Marketing Automation Manage audience segmentation, campaign targeting and personalised communication using Clevertap. Build and optimise automated journeys for onboarding, activation, retention and reactivation. Set up event-based campaigns and behavioural triggers, where supported by the platform and product instrumentation. Use engagement and user activity data to identify opportunities for improving doctor engagement. Monitor campaign frequency, journey performance and audience fatigue. 3. Infobip and Messaging Operations Manage WhatsApp campaigns and messaging workflows using Infobip. Handle audience uploads, template coordination, campaign scheduling and delivery monitoring. Troubleshoot delivery failures, template issues and campaign execution errors in coordination with relevant teams. Monitor messaging quality and compliance with applicable platform policies and communication requirements. 4. Campaign Analytics and Optimisation Track key performance indicators such as delivery rate, open or view rate, click-through rate, conversions, activation, reactivation and retention. Prepare regular campaign performance reports and dashboards. Analyse campaign performance across channels, specialties, audience segments and content categories. Conduct A/B tests on messaging, creative formats, timing and audience segments. Recommend data-backed improvements to increase engagement and campaign effectiveness. 5. Doctor Engagement and Retention Develop targeted campaigns to encourage doctors to explore Medgami’s content, communities, journal summaries, videos and other platform features. Design re-engagement strategies for inactive users and improve repeat app usage. Work with relevant teams to identify engagement drop-offs and improve user journeys. Support campaigns for new feature launches, educational content, webinars and conference-related initiatives. 6. Reporting and Cross-functional Coordination Maintain campaign trackers, execution calendars and performance reports. Coordinate with product and technology teams on tracking events, deep links, UTM parameters and campaign integrations. Identify operational bottlenecks and proactively work towards resolving them. Share campaign insights, recommendations and periodic performance updates with marketing leadership. Required Skills and Qualifications Bachelor's degree in Marketing, Business, Communications or a related field. 10 years of experience in digital campaign management, CRM marketing or marketing automation. Hands-on experience with Clevertap and Infobip is strongly preferred. Practical experience with WhatsApp Business messaging, push notifications, email campaigns and in-app communication. Strong understanding of audience segmentation, automated journeys, behavioural targeting and lifecycle marketing. Proficiency in campaign analytics, Excel/Google Sheets and performance reporting. Ability to interpret campaign data and recommend optimisation strategies. Strong organisational, communication, coordination and problem-solving skills. Ability to manage multiple campaigns and deadlines simultaneously.